Implementation · FFL websites
How to add AI search and demand to your gun store website
You do not need a custom AI program. You need a free agent, a feed when you have one, and an embed on your domain — then open demand instead of bounce rate.
This guide is the install path for GunSearchAgent (FFL / operator product). Platform essays live on GunSearchEngine; the button you click is on this site.
- 1
Create your free agent
Sign up on GunSearchAgent.com. No enterprise contract for the free FFL tier — this site is the product home.
- 2
Connect a product feed (or start in observe mode)
Public feed URL when you want live catalog search. Brand sites and pre-feed installs still capture demand so you see intent before stock is wired.
- 3
Brand the agent
Name, colors, launcher style — shoppers stay on your domain and your relationship.
- 4
Paste the embed script
One script tag on pages you care about. If you can edit your theme or tag manager, you can finish install.
- 5
Open demand every morning
Dashboard + optional daily email. Stop treating bounce rate as intelligence — see calibers, misses, and leads.
After install: what “done” looks like
- Shoppers can ask for calibers and models in plain English
- You see demand on the dashboard (not only session counts)
- Out-of-stock paths can capture email / watches
- Optional morning brief — the habit that replaces opening GA once a quarter
Why this replaces vanity analytics: Google Analytics alternative for FFLs.
Demand intelligence for every 2A website
Free forever for FFLs and 2A sites: live demand dashboard, shopper intent, morning brief from Betsy. Not bounce rate. Not Google Analytics homework.
FAQ
- How long does setup take?
- Most dealers connect a feed and embed in minutes if they can paste a script tag. Feed format issues are the usual delay — not a custom AI build.
- Do I need developers?
- If you can manage a feed URL and a script tag (or a web person who can), you can self-serve. No six-month integration program.
- What if I don’t have a product feed yet?
- Create the agent and use observe / intent mode. You’ll still capture demand from the site. Add a feed when you’re ready for live inventory search.
- Will this break my existing site?
- The embed is a script on your domain — it does not replace your cart, POS, or CMS. Product links can open in the same tab on your store.
- Is this free?
- Core dealer access and demand are free forever for FFLs. Create your agent on this site.