For every 2A website · free for FFLs
Google Analytics can't tell a gun shop what to order. GunSearchAgent can.
Most shops never finish GA — or open bounce rate once and quit. GA was never built for: did anyone ask for 9mm? A Glock 19? A case of 5.56 you don't have?
GunSearchAgent is demand intelligence on your domain — powered by Betsy, built by Coriolis. Free agent. Minutes to live.

Side by side
| Google Analytics | GunSearchAgent | |
|---|---|---|
| The real question | How many people visited? | What are they trying to buy? |
| Who it’s for | Marketers who live in reports | Owners and counter staff — and any 2A site operator |
| Setup | Tags, events, ecommerce tracking — usually unfinished | Free agent, connect feed, paste embed. Minutes. |
| Shooter talk | Doesn’t know 300 BLK from bounce rate | Betsy understands calibers, loads, models, slang |
| When you’re out | Visitor leaves. End of story. | Email the list. Watch for restock. Keep the lead. |
| What you open daily | Charts you forget how to read | Map, top searches, SKUs, optional morning email |
Demand intelligence for every 2A website
Free forever for FFLs and 2A sites: live demand dashboard, shopper intent, morning brief from Betsy. Not bounce rate. Not Google Analytics homework.
FAQ
- Can GunSearchAgent replace Google Analytics?
- For running a 2A website day to day — yes. What did shoppers ask for? What were you out of? Who left an email? GSA answers those. Keep a Google tag for ad platforms if your agency needs it; don’t confuse that with knowing demand.
- Is this only for FFLs with full catalogs?
- FFLs with product feeds get full search + demand. Brand sites and observe mode still capture intent. If you have a website in this industry, vanity traffic isn’t enough — demand is.
- Is this free?
- Yes for core dealer access and the demand dashboard — free forever for FFLs. Create your agent on this site.
- Is this 4473 software?
- No. Demand and discovery only. Transfers and compliance stay with your licensed process.
- Who builds this?
- Coriolis Agency — Betsy AI (ontology layer on GunSearchEngine), GunSearchAgent for websites, Brand Intelligence for OEMs.
Explore GunSearchAgent
Ontology & platform story: Betsy on GunSearchEngine. Built by Coriolis Agency.